In 2024, we needed to show Romanians not only what a Kärcher can do for their private spaces, but also what the brand can do for landmarks and cities to regain a part of their glow. For more than 40 years, Kärcher has been committed to the preservation of historical monuments and buildings free of charge, as a cleaning specialist. To make the most of the brand’s heritage, for Romania we had to connect to a relevant context – tourism and launch a platform via which we clean and preserve what the country has most valuable.

In 2024, OMV accelerated into the world of professional motorcycling, forging an authentic bond with a passionate, often overlooked community. Partnering with MotoGP star Franco Morbidelli, OMV ignited a movement that blended online buzz with real-world connection — a bold first step toward building a powerful, long-term relationship with riders and fans alike. For the first time, diving into the professional motorcycling territory and bringing to the spotlight an underdog, but tight community. Franco Morbidelli, MotoGP rider, vice-champ in Moto2 and VR46 Academy alumni, one of the most popular MotoGP figures among fans, became our key driver in bringing together the local moto community and connecting emotionally with fans.

In 2024, VISA redefined what it means to show up for sports, speaking directly to Gen Z through the #PrezentLaSport platform. With a fresh, inclusive take on movement — from stair climbing to living room dance-offs — VISA celebrated every version of sport, driving real-world engagement and leaving a lasting mark with a revitalized skatepark and basketball courts at Herăstrău Park.

“Music to My Brain” reimagined the MRI experience by easing patient anxiety through the power of music, making life-saving procedures more accessible and less intimidating. Regina Maria, Romania’s healthcare leader, turned a simple yet powerful idea into an award-winning movement that brought real comfort to thousands and set a new standard for patient-centered care.

“Care Heals More Than You Imagine” celebrated the human side of medicine, showing how small gestures from doctors can make a world of difference for young patients. Through Nurofen for Kids, the campaign honored the compassion behind medical care, turning everyday moments of kindness into a powerful message across online and offline platforms.

Visa brought the spirit of the NFL to Romania in a bold, unforgettable way — by showcasing the iconic NFL Trophy for the first time ever. Blending influencer buzz, media hype, and a live fan experience, the campaign turned a niche passion into a nationwide moment, connecting audiences to the energy of global sport, Visa style.

“Reimagined by Children” turned Kinder Surprise’s 50th anniversary into a magical celebration of creativity, blending nostalgic storytelling with future-facing experiences. From interactive AI and AR spaces to workshops and online toy design challenges, the campaign brought families together and let kids take the lead in shaping the next chapter of joy.

“Scaring Away Children’s Fears” turned a spooky holiday into a heartwarming opportunity for Kinder to champion empathy and support in parenting culture. Through digital storytelling, hands-on workshops, and trusted parenting influencers, the campaign helped families face fears together — because sometimes the only thing hiding under the bed is a half-eaten chocolate.