Reimagined by children

Reimagined by children

Reimagined by children

Kinder Surprise marked 50 years of sparking joy and creativity

(Client)

(Client)

Ferrero Rocher

Ferrero Rocher

Ferrero Rocher

(Year)

(Year)

2024

2024

2024

(Services)

(Services)

Consumer Event, Media Relations, Influencer Activation

Consumer Event, Media Relations, Influencer Activation

Consumer Event, Media Relations, Influencer Activation

Ferrero Rocher Celebrating kids’ creativity

Brand

experience

Back

Back

Back

“Reimagined by Children” turned Kinder Surprise’s 50th anniversary into a magical celebration of creativity, blending nostalgic storytelling with future-facing experiences. From interactive AI and AR spaces to workshops and online toy design challenges, the campaign brought families together and let kids take the lead in shaping the next chapter of joy.

“Reimagined by Children” turned Kinder Surprise’s 50th anniversary into a magical celebration of creativity, blending nostalgic storytelling with future-facing experiences. From interactive AI and AR spaces to workshops and online toy design challenges, the campaign brought families together and let kids take the lead in shaping the next chapter of joy.

In 2024, Kinder Surprise marked 50 years of sparking joy and creativity with a special multi-channel celebration that brought families together both offline and online. The campaign blended nostalgia with modern engagement, reinforcing Kinder Surprise’s heritage while creating new unique memories for young generations.

Online storytelling and experiential marketing: Offline, a thematic activation space immersed visitors in the magic of Kinder Surprise, featuring interactive brand experiences AI and AR based and creative workshops, while in online, we challenged the little ones’ creativity and vision, getting them to create unique Kinder Surprise toys.