Present At Sport

Present At Sport

Present At Sport

Redefining Sport for a New Generation – Anytime, Anywhere, Anyhow.

(Client)

(Client)

VISA

VISA

VISA

(Year)

(Year)

2024

2024

2024

(Services)

(Services)

Influencer Content, Social Media User Engagement, Offline Activation

Influencer Content, Social Media User Engagement, Offline Activation

Influencer Content, Social Media User Engagement, Offline Activation

VISA Present at sport

Community

engagement

Back

Back

Back

In 2024, VISA celebrated every version of sport, driving real-world engagement and leaving a lasting mark with a revitalized skatepark and basketball courts at Herăstrău Park.

In 2024, VISA celebrated every version of sport, driving real-world engagement and leaving a lasting mark with a revitalized skatepark and basketball courts at Herăstrău Park.

VISA’s #PrezentLaSport platform around Olympics was a shoutout to Gen Z. Leveraging a different perspective, we provided an alternative point-of-view regarding sports: whatever you feel sport is, we motivate and support you to do it. Taking the stairs, not the elevator? That’s sport. Using your books to do a quick weightlifting session while also studying? That’s sport. Dancing with your best friends in the living room? That’s sport too. The campaign was all about recognizing and rewarding this presence. Whatever form it took. 

Getting them to adopt sports as a daily lifestyle and engage in social? Done together with their fave influencers. Their reward? A newly refurbished place in town for them to enjoy outdoor sports and connect with fellow youngsters: renovating the skatepark and basketball courts in Herăstrău Park.