Visa brought the spirit of the NFL to Romania in a bold, unforgettable way — by showcasing the iconic NFL Trophy for the first time ever. Blending influencer buzz, media hype, and a live fan experience, the campaign turned a niche passion into a nationwide moment, connecting audiences to the energy of global sport, Visa style.
Visa brought the spirit of the NFL to Romania in a bold, unforgettable way — by showcasing the iconic NFL Trophy for the first time ever. Blending influencer buzz, media hype, and a live fan experience, the campaign turned a niche passion into a nationwide moment, connecting audiences to the energy of global sport, Visa style.
Visa’s platforms with major competitions like the NFL, FIFA, and the Olympic Games aim to inspire and connect people worldwide, and also to get through – Step up your game. The challenge for our local team: capitalizing on an opportunity for a certain niche, but also getting a larger audience to join the fanbase.

The way to get everyone’s attention, VISA style: Bringing, for the first time in Romania, the NFL Trophy, offering fans the chance of a lifetime to get up close with a symbol of American football excellence.