Giving back Brasov’s beauty

Giving back Brasov’s beauty

Giving back Brasov’s beauty

Kärcher cleans Romania

(Client)

(Client)

Kärcher Romania

Kärcher Romania

Kärcher Romania

(Year)

(Year)

2024

2024

2024

(Services)

(Services)

Brand Content Production, Influencer Content, Media Engagement, Consumers Engagement, Offline Event & Activation

Brand Content Production, Influencer Content, Media Engagement, Consumers Engagement, Offline Event & Activation

Brand Content Production, Influencer Content, Media Engagement, Consumers Engagement, Offline Event & Activation

Kärcher Romania Giving back

Engaging society

program

Awarded for:

Winner in “Country, region, and city” @ IPRA Golden World Awards for Excellence, Gold Award in Corporate Communication @ Romanian PR Award & Bronze Award in Best Corporate Communication Campaigns @ COMMA Communication Awards

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In 2024, we needed to show Romanians not only what a Kärcher can do for their private spaces, but also what the brand can do for landmarks and cities to regain a part of their glow.

In 2024, we needed to show Romanians not only what a Kärcher can do for their private spaces, but also what the brand can do for landmarks and cities to regain a part of their glow.

For more than 40 years, Kärcher has been committed to the preservation of historical monuments and buildings free of charge, as a cleaning specialist. To make the most of the brand’s heritage, for Romania we had to connect to a relevant context – tourism and launch a platform via which we clean and preserve what the country has most valuable.

Transforming a restoration process into a powerful storytelling opportunity: Kärcher cleans Romania, now Brașov! Kärcher enters the scene, betting on reciprocity and adding value. The campaign was designed in three phases, each with its own focus and call-to-action: building excitement and interest, cleaning event and supporting activites, and the results’ celebration.