Kärcher cleans Romania

Engaging society
program
Awarded for:
Winner in “Country, region, and city” @ IPRA Golden World Awards for Excellence, Gold Award in Corporate Communication @ Romanian PR Award & Bronze Award in Best Corporate Communication Campaigns @ COMMA Communication Awards
For more than 40 years, Kärcher has been committed to the preservation of historical monuments and buildings free of charge, as a cleaning specialist. To make the most of the brand’s heritage, for Romania we had to connect to a relevant context – tourism and launch a platform via which we clean and preserve what the country has most valuable.
Transforming a restoration process into a powerful storytelling opportunity: Kärcher cleans Romania, now Brașov! Kärcher enters the scene, betting on reciprocity and adding value. The campaign was designed in three phases, each with its own focus and call-to-action: building excitement and interest, cleaning event and supporting activites, and the results’ celebration.