In 2024, OMV accelerated into the world of professional motorcycling, forging an authentic bond with a passionate, often overlooked community. Partnering with MotoGP star Franco Morbidelli, OMV ignited a movement that blended online buzz with real-world connection — a bold first step toward building a powerful, long-term relationship with riders and fans alike.
In 2024, OMV accelerated into the world of professional motorcycling, forging an authentic bond with a passionate, often overlooked community. Partnering with MotoGP star Franco Morbidelli, OMV ignited a movement that blended online buzz with real-world connection — a bold first step toward building a powerful, long-term relationship with riders and fans alike.
For the first time, diving into the professional motorcycling territory and bringing into the spotlight an underdog, but tight community. Franco Morbidelli, MotoGP rider, vice-champ in Moto2 and VR46 Academy alumni, one of the most popular MotoGP figures among fans, became our key driver in bringing together the local moto community and connecting emotionally with fans.
Relentlessly forward, powered by OMV MaxxMotion and Franco Morbidelli: first step, social media - setting up the partnership and the initial bricks for a long-term collaboration; second step, bringing the community together offline, in an interactive, first of its kind event.
