Scaring away children’s fears

Scaring away children’s fears

Scaring away children’s fears

Turning Halloween into a Lesson of Courage for Kids and Parents Alike.

(Client)

(Client)

Ferrero Rocher

Ferrero Rocher

Ferrero Rocher

(Year)

(Year)

2024

2024

2024

(Services)

(Services)

Media Engagement, Media Special Project, Influencer Activation, Offline Activation

Media Engagement, Media Special Project, Influencer Activation, Offline Activation

Media Engagement, Media Special Project, Influencer Activation, Offline Activation

Kinder is scaring away children’s fears

Community

engagement

“Scaring Away Children’s Fears” turned a spooky holiday into a heartwarming opportunity for Kinder to champion empathy and support in parenting culture.

“Scaring Away Children’s Fears” turned a spooky holiday into a heartwarming opportunity for Kinder to champion empathy and support in parenting culture.

A scary holiday becomes the moment to start talking about fears, aiming to change behavior in the parenting culture and to transform Kinder into kids’ and parents’ reliable help. Through digital storytelling, hands-on workshops, and trusted parenting influencers, the campaign helped families face fears together — because sometimes the only thing hiding under the bed is a half-eaten chocolate.

Connect with empathy in digital touch points, engage with utility by through tutorials, informative materials, workshops, and advocating with pride, with the help of our team of parenting influencers.